Wireframing & Prototyping
Using analytics data as our start point we design experiences that guide users towards conversion. In many cases it is necessary to provide an interactive prototype that demonstrates to stakeholders and developers our proposed ideas for improvement.
Wireframes and prototypes ensure that scenarios, user journeys and interactions are well thought out and tested before being handed over for implementation. As implementation can be costly it makes sense to ensure that the solution is robust.
We provide either lo-fidelity or hi-fidelity prototypes. We also provide detailed interaction notes and annotations where necessary for handover to designers and developers. All prototypes are delivered in HTML and so can be accessed directly through any web browser.
Typical activities
- In-depth review of analytics data
- Personae development
- Review of site structure followed by suggestions for changes
- Prototyping new functionality within an existing site
- Alternative checkout flows
- Specific interaction improvements
- Menus and navigation structure and interaction
- New site user flows
If you would like to find out more about how we can help drive your business, please do contact us.
