Visual Merchandising & Choice Architecture
We help our clients structure and present their offers in the most effective and compelling way that makes sense to the user. Ensuring clarity and allaying any fears, uncertainty and doubt plays a crucial part in the conversion process.
Typical activities
- Ensuring offers are clearly visible and are conveyed clearly to the user. Are they disruptive enough to be noticed?
- Ensuring the visual hierarchy and presentation of information has a logical structure
- What offers is the customer eligible for? Given that this can change whilst the customer is interacting with the site, how are these best presented?
- What are the default settings of the overall experience? Do they best serve the customer?
- Review of image quality and appropriateness
- Production of page concepts
If you would like to find out more about how we can help drive your business, please do contact us.