Testing & Design
An important part of improving and optimising the customer experience and increasing conversion is the ability to be able to test variations of key pages and page elements. Using the analytics data, our insight and our knowledge we can help you design multiple options for A/B and/or MVT testing. The results of these tests will help you learn more about your users and should form part of a continuous optimisation programme.
There are a variety of methods for testing ranging from one-to-one-sessions through to A/B and multi-variate testing. We can help you design tests for the environment that best suits you.
Typical activities
- In-depth review of analytics data
- Creating hypotheses to prove or disprove
- Identify your goals and target audience
- Production of concepts and templates for handover to clients or development teams
- Designing test ‘recipes’ and scenarios
- Face-to-face or remote testing session of concepts
- Measurement and analysis of test results to feed into further optimisation
- Mentoring in-house teams on best practice retail user experience design
If you would like to find out more about how we can help drive your business, please do contact us.