Optimising ecommerce shopping baskets

Calculate the ROI of improving your shopping basket performance

in partnership with Broadvision

Logan Tod & Co has created a simple performance gap model that will allow you to see the impact of improvements to your shopping basket page. Use this model by inputting your website turnover and other metrics in the boxes on the left hand side - the model will immediately show the impact and the positive effect that small changes can have on bottom line revenue. Then move the sliders on the right of the model to model your improvements and see how much more revenue you can generate with simple improvements.

Optimising ecommerce shopping baskets - white paper