Logan Tod & Co conduct two different types of Smart Action project: optimising an existing site and facilitating a site complete rebuild. The basis of both engagements is excellent Customer Insight, coupled with the deployment of our, proven, results improvement process.

Site optimisation : Rolling improvement process >>
Site re-building : Facilitation of a client's site re-development >>

How Logan Tod & Co help clients improve their existing sites Improving conversion rates does not involve a standard process. We use a wide range of techniques to improve results, determined by projected ROI for your website, taking into account your environment.

Logan Tod & Co techniques include:

• Web Analytics deployment, configuration & training to ensure effective reporting
• Functional Design - interface design and copy creation that works
• Form Improvement – reduce the number of customers “bleeding out”
• Landing page development – improve your campaign ROI
• A/B & Multivariate Testing - creative solutions and transaction processes
• Dynamic Imaging – improve user experience, conversion and reduce costs
• Internal Search - best of breed tools & optimisation
• Behavioural targeting – smarter email, cross sell, and promotions

In every case, our goal is to implement a rolling improvement process that delivers month-on-month improvement in business results. Because this is what works for our clients.

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