Logan Tod

Europe's leading online performance optimisation and analytics consultancy


Analytics Implementation Specialist

Reports to:     Head of Technology

Purpose

Responsible for overseeing the setup of web analytics and business intelligence technologies within an e-commerce discipline. The role requires the implementation of web analytics tags and code to ensure that the required output is accurate, timely and provides the required information that complies to agreed business & technical specifications.  In addition it requires the ability to manage and combine a variety of datasets for subsequent analysis.

You will be:

Key Performance Dimensions

Job performance will be measured on the following dimensions:

Accountabilities

  1. Participate in initial meetings to assess client requirements working with both internal and external stakeholders.
  2. Gather user requirements; write reports in a manner understood by external and internal stakeholders.
  3. Work with analysts and other key stakeholders to ascertain the reporting requirements to understand the needs of the project to fully translate reporting requirements.
  4. Assess and develop tagging specifications to maximise reporting capabilities.
  5. Prepare and write instructions for developers (including some elements of code), making recommendations on the most appropriate approach for the project.
  6. Work closely with the client’s external developers to ensure that the implementation is correct and follows agreed procedure.
  7. Configure web analysis tools so that reports can be correctly generated.
  8. Carry out QA/testing of implementation to ensure the correct data is being forwarded to the analytics tool.
  9. Extract, transform & load discrete datasets such as web analytics, customer, product, CRM, marketing and financial into usable datawarehouses either in house or in the cloud

Profile

Ideal for those who have an interest in business/commerce rather than just development