How we help you with your business issues

Logan Tod & Co offers a full range of services, all focused on improving our clients’ online businesses. But a key facet of our approach is to cut through the noise and clutter, and get straight to the real business problems. And in these challenging market conditions our clients are finding it even more important that we help them drive their online business performance.

Do you recognise any of our top eight client business problems? We have the solutions!

We have to improve our conversion rate [see more]

We need to make our online marketing more cost effective
[see more]

We have lots of data but no real insight - help! [see more]

We have a social media program and need to prove ROI
[see more]

Our analytics tool is not doing anything for our profits - should we get a new tool? [see more]

We need more sales leads from our website - fast! [see more]

Our focus on traffic has given us great visitor numbers but our online advertising income is falling [see more]

We want to develop a new website, and need expert advice on how to proceed! [see more]

How we help Our Approach Performance Gap Model Optimising ecommerce shopping baskets

Services Strategy Actionable Analytics Conversion Optimisation Social Media Outsourcing Online Marketing Optimisation Website Design and Build

Clients Retail Finance Media B2B Travel & Leisure

Partners Web Analytics & Test Tools Site Developers Site search toolsEcommerce Platforms Routes to Market User Experience Tools

About us Company Directors News and ViewsPR and Events Careers Contact Us

Our Advice
Step 1	Clear objectives! For example, are you looking to improve new visitor conversion rates, or is it existing customers? We will analyse your KPI metric data, using our best practice benchmarks, in order to produce a Performance Gap Model - which will help determine: The single/key points of optimisation that will generate the highest ROI The likely success and ROI of the recommended optimisations in achieving the target set for conversion rate (or revenue/profit etc.) An example of the simplest form of Performance Gap Model can be found here.
Step 2	Get your reporting aligned with the objectives
Step 3	Monthly website optimisation process
Step 4	Modify your website, and then use A/B or multivariate testing to continue ongoing optimisation
Next step	We can help. To find out how, contact Mike Williams for an informal discussion, on +44 (0) 20 7395 1599.

Our Advice
Step 1	First focus on getting accurate data from your online measurement systems. Chances are it’s not setup or reporting correctly.
Step 2	Conduct an in-depth analysis of your real response rate and customer engagement that is free from media bias. We also recommend a Performance Gap Model.
Step 3	Improve reporting and build trust in the numbers. Use accurate numbers to make better decisions.
Step 4	Use A/B or multivariate testing of your landing and campaigns pages to optimise your messaging.
Next step	We can help. To find out how, contact Mike Williams for an informal discussion, on +44 (0) 20 7395 1599.

Our Advice
Step 1	What do you really need to know and why? Get clear on your business and online objectives.
Step 2	Conduct detailed analysis utilizing a Performance Gap Model.
Step 3	Training on Web analytics tools and data insight approaches
Step 4	Specialized outsourced analytics team to bolster your internal resources
Next step	We can help. To find out how, contact Mike Williams for an informal discussion, on +44 (0) 20 7395 1599.

Our Advice
Step 1	Set clear business objectives for your social media program
Step 2	Institute a unified measurement system that reflects and tracks your objectives
Step 3	Conduct in-depth independent analysis to evaluate the real impact of your program
Step 4	Implement regular relevant reporting
Next step	We can help. To find out how, contact Mike Williams for an informal discussion, on +44 (0) 20 7395 1599.

Our Advice
Step 1	Establish a clear analytics strategy that links to your business goals - work out how, why and what to measure.
Step 2	Evaluate the accuracy of your existing data, and fix how the analytics tool is implanted. It is very rare that the tool is the issue.
Step 3	Setup automated delivery of relevant reporting to people who can actually take action
Step 4	Establish Analytics support to answer end user queries
Next step	We can help. To find out how, contact Mike Williams for an informal discussion, on +44 (0) 20 7395 1599.

Our Advice
Step 1	Define clear objectives - what is a good lead?
Step 2	Measurement needs to be set up correctly. No data means no chance of making concrete improvements.
Step 3	In-depth analysis that is free from bias
Step 4	Improve the user experience
Next step	We can help. To find out how, contact Mike Williams for an informal discussion, on +44 (0) 20 7395 1599.

Our Advice
Step 1	Define clear objectives and management structure. Who is in control of this issue?
Step 2	Understand this: 20% of the people who come to the website drive 80% of revenue. Find out how to reach these people!
Step 3	Focus your marketing spend on the people who earn you money
Step 4	Improve the website user experience
Next step	We can help. To find out how, contact Mike Williams for an informal discussion, on +44 (0) 20 7395 1599.

Our Advice
Step 1	Scrutinize your objectives and motivations. Why are you building a new site?
Step 2	Analyse the past performance of your website. Find out what you already do well, and avoid making the same mistakes.
Step 3	Use Personas and Scenario Design to capture your real customer requirements
Step 4	Wireframes and working models
Next step	We can help. To find out how, contact Mike Williams for an informal discussion, on +44 (0) 20 7395 1599.