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Site effectiveness analysis >>
Determining where your site is failing customers and losing money
Real understanding is achieved by combining up to four different techniques into a single picture of what is actually happening on your website. The four different site effectiveness services we offer are:
Our team is highly skilled in all these techniques. We work with you to decide which is most appropriate for your particular circumstances.
Online marketing effectiveness >>
Working of which online campaigns are really driving sales
Contrary to popular belief, online marketing is very hard to track and quantify properly. Many customers respond to more than one campaign, some respond to campaigns more than once, so how can you tell what did really drive sales? It is this behaviour, coupled with tracking issues, that make most campaign performance and search marketing measurement inaccurate. To mitigate this, the two major types of analysis work we undertake are:
These analyses are not audits, but are designed to understand what works and what wastes money. The goal is to improve the effectiveness of future campaigns by changing the campaign or the landing pages.
Competitors & environment analysis and benchmarks >>
Understanding the online world from your customers’ perspective Environment analysis – Your customers are conditioned by the competitive environment and their experience with other websites. Their expectations of how to interact with your website will be dictated by these external factors. Benchmarks - Most businesses also seek to assess their performance in respect of benchmark figures for a particular activity. Drawing on our substantial experience, we have developed a series of benchmarks for key ecommerce sectors and online processes. Comparing your site’s performance to the benchmarks highlights underperforming processes and allows effective planning of corrective action.
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