Logan Tod

“We have lots of data and no insight and our analytics efforts are not making an impact on the business. We need help to create reports aligned to the business and interpret the data”
Marketing Director, Multichannel retailer

“We have a good team in-house but we need some new fresh approaches to analysing data so that we can ensure we are delivering value to the business”
Head of Analytics, Media company

“We don’t have anybody with specific responsibility for reporting and analytics. We need your help!”
Head of Conversion, Supermarket

How we help:

Whether you need additional support for your inhouse team, or specialist expertise to help solve specific problems we can help. And this includes informal knowledge transfer through to formal training and workshop sessions for your ecommerce team. Our team can be hired for single analytics projects or contracted to work as part of your team; the choice is yours.

It is fundamental to our approach that we are tool and solution agnostic. As accredited partners with the major analytics companies, many of the Logan Tod team are either recruited from these vendors or come with extensive experience. This is augmented by structured training programmes to ensure our resources have the skills to tackle your problems.

Typical activities:

• Delivering outsourced analysis and insight support on an ad-hoc basis to look at specific business issues
• Outsourced analytics department, acting as part of your team
• Reviewing current measurement capabilities and helping align them with business needs
• Delivering training and business coaching for analysts and business users of data
• Assessing Key Performance Indicators and aligning them with business goals
• Configuring analytics tool, developing automated reporting and doing data integration of external data sources
• Providing testing and quality assurance resources for deployment of tagging changes
• Creating technical tagging specification documentation and providing code to enable missing KPIs, data and insight