Measurement Strategy Development & Implementation
How we help:
For many of our clients the big challenge is now putting data at the heart of their decision making and to properly evaluate the effectiveness of business initiatives. And this is more fundamental than just deploying the right web analytics software. Have you got the right organisation structure, inhouse skills, agility and accountability to really use data to understand your customers behaviour across all touch points. And then to extract the insight to enable you to drive business performance?
Typical activities:
- Creating the business case for better use of data and analytics within the business
- Developing a measurement framework by establishing what really needs to be measured in order to improve online performance and then recommending the team, processes and technology changes needed
- Evaluating all existing data sources within an organisation to ascertain their true value to the organisation
- Advising on the deployment of new analytics tools, process change, recruitment and training
- Working on site to deliver useful data and transfer knowledge to in-house teams
- Training and coaching both analysts and business users so that clients extract real value from the data