Performance Gap Model
At Logan Tod & Co we work on delivering business results for our clients – and that means profit or sales, not clicks, page views or simple conversion rate metrics. To help our clients understand how we can achieve this, most of our engagements involve the creation of a Performance Gap Model, which illustrates the impact of making significant changes to the customer experience, measured in £. We have models for every sector, and of varying degrees of depth, which we use depending upon the situation and client’s requirements.
Below is a basic ecommerce model which is the starting point for the development of tailored models for many retail clients.