Ecommerce Growth & Optimisation Strategy
“We need to reinvigorate growth for our online channel or we won’t grow as a business”
Director: Retail store group
“We have a capital expenditure list as long as your arm, but nobody can prove to me we need to spend this money or the difference it will make”
CFO: Travel & Leisure
“Multichannel is now the major driver of growth for this business, up until now growth has just happened but now we need to take control and put a structured growth plan in place”
CEO, Media company
How we help:
Over the last 8 years, and through nearly 160 client engagements, we have developed a clear, structured process to enable us to deliver actionable growth and optimisation plans. to support our clients in driving online and multi-channel business performance. Key to this is understanding the constraints and drivers that will enable growth, through the effective allocation of resource and effort against the real revenue drivers
Typical activities:
- Reviewing conversion rates and comparing them to our benchmarks to help our clients understand what is impacting them and what actions they need to take
- Initial diagnosis & quick wins programme to rapidly uncover the critical issues, and simple fixes that can be carried out to deliver immediate results.
- Constraints analysis – finding out what is really holding back growth. Looking at the holistic growth plan and identifying the real priorities rather than the “nice to have” or over-hyped tactics. Every organisation has a long development list. We have the knowledge and benchmarks that enable our clients to focus on those projects that will make a real difference to growth
- In-depth analysis of growth drivers, looking specifically at how new customers are acquired, how existing customers are managed for profit, and the role of the key growth enablers (e.g. website efficiency, product selection and availability, trading tactics and internal constraints)
- Creation of Performance Gap models and ROI calculators that help understand the interaction of different elements of the online business, and the impact changes will have on growth and profit