Delivering Multichannel & Ecommerce Growth
“Thank you for advising us on what to change on our site, but we now need support executing those changes as quickly as possible. Can you help?”
Ecommerce Director: Catalogue company
“We don’t have all the skills we need in-house or in our partners to optimise our site; in order to make things happen we need some expert support”
Head of Online: Financial Services
“Online represents a major cultural shift for our organisation. We need to know what expertise we should bring in-house and we require support in acheiving this.”
CEO, European membership organisation
How we help:
We support our clients in delivering real growth, not just in theory but also at a practical level. We work in close partnership with our clients to support their inhouse teams, providing specialist skills and additional resource to work with them in executing and delivering growth & optimisation plans. These engagements are frequently structured around delivering annual business targets and gain/share type deals which focus everybody on achievement of business targets.
Typical activities:
- Converting high level strategy into practical implementation plans which we help our clients deliver, or manage on their behalf
- Selecting and configuring ecommerce platforms, search & merchandising tools, recommendation engines, email systems etc.
- Reviewing and analysing customer experience, and then supporting improvement with information architecture, prototyping & wireframes, design and best practice templates
- Assisting in deploying multivariate and A/B testing and establishing continuous improvement processes
- Helping trading and merchandising teams improve performance with smarter reporting, better training and improved processes
- Recommending organisational change, enhanced by training and coaching, to align the organisation with the growth goals
- Improving eCRM programmes through better targeting, propositions, offers and execution