Email Optimisation
Emails are an important part of the retail experience. By simultaneously analysing your data and reviewing your email creative we will help you optimise the messaging and design of your emails to improve click-through effectiveness.
Typical activities
- Review email creative against the analytics data to discover any patterns of success or failure
- Review service/event driven automated emails to look for opportunities to increase product offer visibility
- Matching of emails to customer segments
- Best practice advice and recommendations for improvements
- Wireframing optimised emails and templates
If you would like to find out more about how we can help drive your business, please do contact us.