| The bedrock of any engagement with Logan Tod & Co is the development of insight into the way different groups of people interact with websites, campaigns and the digital environment. Without genuinely high quality knowledge, any development plans or new strategies are likely to be misplaced.
Site effectiveness analysis
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Online marketing effectiveness
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Competitors & environment analysis and benchmarks
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Determining where your site is failing customers and losing money
Real understanding is achieved by combining up to four different techniques into a single picture of what is actually happening on your website. The four different site effectiveness services we offer are:
- Performance reviews - based on Web analytics
- User Insight - surveys, opinion tracking and focus group qualitative feedback
- Usability - testing & eye tracking studies
- Integrated customer analytics - combining online and offline data
Our team is highly skilled in all these techniques. We work with you to decide which is most appropriate for your particular circumstances.
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