| The bedrock of any engagement with Logan Tod & Co is the development of insight into the way different groups of people interact with websites, campaigns and the digital environment. Without genuinely high quality knowledge, any development plans or new strategies are likely to be misplaced.
Site effectiveness analysis
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Online marketing effectiveness
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Competitors & environment analysis and benchmarks
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Understanding the online world from your customers' perspective
Environment analysis – Your customers are conditioned by the competitive environment and their experience with other websites. Their expectations of how to interact with your website will be dictated by these external factors.
Benchmarks - Most businesses also seek to assess their performance in respect of benchmark figures for a particular activity. Drawing on our substantial experience, we have developed a series of benchmarks for key ecommerce sectors and online processes. Comparing your site's performance to the benchmarks highlights underperforming processes and allows effective planning of corrective action.
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