PwC announced today that Logan Tod & Co, Europe’s leading digital analytics and performance optimisation consultancy, will be joining the company’s consulting division to enhance its strategy and consumer offering.
Logan Tod & Co provides diagnostics of clients’ ecommerce operations, through detailed investigation of online ‘Big Data,’ to thoroughly understand their customers’ multichannel behaviour. The company was founded 10 years ago by Matthew Tod, a highly respected industry luminary who is widely acknowledged as a leading thinker and practitioner in this space.
Click Here to Read Full Press Release
Once again record amounts were spent online over Christmas 2011. However, 26% of online shoppers are still planning to spend even more online in December 2012! This represents the greatest measurement of intent to shop over the internet since we launched our annual Online Future Shopping Index six years ago. To read the full findings from our survey, including some very interesting results on use of mobile and tablet devices, simply download the report below.
Once you have read the report we’d welcome you to come back and comment on this page. We’d love to know what you think and the more feedback we receive, the better our index will be next year!
We have just completed our 6th annual Online Future Shopping Index which helps predict eCommerce growth and online retail trends for Christmas 2012, plus gives us an insight into eCommerce shopping habits over Christmas 2011. Read the full press release below or for further index findings, graphs, interviews or comment contact Vanessa O’Brien (vanessa.obrien@logantod.com).
About the Logan Tod & Co. Online Shopping Index
The research was conducted online between 29/12/11 – 31/12/11 with 1,121 UK adults.The Logan Tod & Co. Online Future Shopping Index is an annual study looking into the shopping habits of the population over the Christmas period. This is the sixth annual index from this series produced by Logan Tod & Co.
This Christmas Logan Tod & Co has chosen to support two charities, St. Mungo’s, which runs accommodation and support projects for the homeless across London and the South and Whizz Kidz, which aims to ensure all disabled children’s lives are full of fun, friendship and hope for an independent future to support this Christmas.
We hope you enjoy this lovely festive painting designed by one of the St. Mungo’s residents
Seasons Greetings from the Logan Tod & Co Team.
Read TagMan’s latest blog post of our Attribution Strategy, based on Logan Tod & Co’s Head of Insight, Adrian Nash’s, TagMeet presentation.
In this case study, Lands’ End partnered with Logan Tod & Co and R-cubed Ltd to support its continuous drive for marketing performance improvements. Working together, a balance between offline and online marketing was uncovered, so that Lands’ End could determine how to achieve maximum returns from catalogues. Read the case study to find out the results.
After a very busy couple of months for Logan Tod, our 2011 events schedule came to a close last week with ECMOD 2011 at the Business Design Centre, Islington. As well as exhibiting at the event, Matthew Tod was also asked to present ‘Using Online Performance Data to Better Target Catalogues’ along with Nick Rawlings, Marketing Director at Lands’ End. The pair discussed how web analytics data can be merged with customer data and used Lands’ End as a successful case study.
Matthew then joined a panel discussion at next-door event, eMetrics, alongside eMetrics founder Jim Sterne, Dave Chaffey (Smart Insights) and Steve Jackson (Kwantic).
If you’d like to receive a copy of the Lands’ End presentation, please get in touch using our Contact Us form.
We hosted a Winter Drinks Reception in our new offices on the 1st December. Here are a few pictures from the night –
