Actionable Analytics and Insight
We make your Web analytics work harder
Analytics and insight are at the heart of everything we do at Logan Tod & Co. Why? Because we believe that business decisions should be supported by hard evidence drawn from the actions of real consumers.
How do we do this? We:
- Interpret your analytics data and give actionable business improvement recommendations. Our expert analysts assess our clients’ analytics set-up before getting to work turning their raw data into actionable insight.
- Optimise how you collect your data. In our experience more than 90% of analytics tools have not been correctly implemented or configured correctly. Our first port of call - proven on more than 100 client analytics implements - is to fix this problem.
- Advise on Web analytics tool selection and migration projects. We work with all the major Web analytics vendors, and have deep expertise with the top vendors (like Omniture, Coremetrics, WebTrends, and Google Analytics). But, we put our client's business requirements first, and help our clients select the tool that works best for them.
- Develop an analytics strategy. For many companies, analytics is an afterthought, or sadly, not thought about at all. We show our clients how to make the data collected by Web Analytics, business intelligence, and CRM tools work harder to enable change, increase profits, and improve customer experience.
- Build reporting dashboards. We work with our clients to set up the most relevant and useful reporting dashboards we can. Dashboards that reflect what's really going on, measured against relevant and critical KPI's and business objectives.
- Conduct advanced analytics work. We are at the forefront of analytics-based business improvement, and work with all the latest technologies and methods including A/B and Multivariate Testing, and Behavioural Targeting. We work with a multi-channel approach with integrated multi data sources. We don't just do "science projects" though - regardless of the technology, everything still must be tied to improving our clients' gross profits and business effectiveness.
- Provide Web Analytics Support. The most important part of any analytics effort is always the people involved in them. We support our clients' teams by offering pragmatic training on Web analytics tools that goes beyond simple "push this button" training. As much as possible, we also share the benefit of our long experience with the people we train.
