Smart Action – optimising or rebuilding

Logan Tod & Co conduct two different types of Smart Action project: optimising an existing site and facilitating a complete site rebuild. The basis of both engagements is excellent Customer Insight, coupled with the deployment of our, proven, results improvement process.
Please click a link below to learn more about the services offered by Logan Tod & Co.

Site optimisation : Rolling improvement process >>

How Logan Tod & Co help clients improve their existing sites Improving conversion rates does not involve a standard process. We use a wide range of techniques to improve results, determined by projected ROI for your website, taking into account your environment.

Logan Tod & Co techniques include:

Web Analytics deployment, configuration & training to ensure effective reporting
Functional Design - interface design and copy creation that works
Form Improvement - reduce the number of customers "bleeding out"
Landing page development - improve your campaign ROI
A/B & Multivariate Testing - creative solutions and transaction processes&
Dynamic Imaging - improve user experience, conversion and reduce costs
Internal Search - best of breed tools & optimisation
Behavioural targeting - smarter email, cross sell, and promotions

In every case, our goal is to implement a rolling improvement process that delivers month-on-month improvement in business results. Because this is what works for our clients

Site re-building : Facilitation of a client's site re-development >>

How we help clients redevelop their site
We work in collaboration with your internal team to provide the additional skills and knowledge required to build high-performance websites.

We provide:

Business case development
Project scoping
Project specification
Project management
Technology selection
Persuasive architecture & wireframe creation
Functional design & copy creation
Testing (usability & technical)

We leverage the knowledge and skillsets present within your team and combine it with our experience. This reduces risk and costs whilst producing high performance websites.

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