Logan Tod & Co was formed in 2002 by Matthew Tod and Mike Williams to tackle a very simple problem. For every hundred visitors to a website only one or two had a successful outcome from the perspective of the business owner. Ninety eight left. Such tremendous waste is an opportunity to improve performance.

Conversion is at the heart of what Logan Tod & Co does for its clients.

To improve conversion we follow our proven approach of positively channelling demand. This approach is centred on customers; learning about their behaviour and needs. We work out how to help them achieve their goals.

Once visitor motivations and requirements are clear, we help our clients change their online activity to be more attuned to the needs of their customers and less internally focused.

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